Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

When you request a quote, place an order, create an account, or contact us, we may collect:

Contact Information

Full name
Email address
Phone number(s), including mobile number
Mailing / billing address

Vehicle Information

Year, make, and model
Vehicle Identification Number (VIN)
Vehicle condition (operable / inoperable)
Modifications or special characteristics

Shipping Information

Pickup address, city, state, and ZIP code
Delivery address, city, state, and ZIP code
Requested pickup dates and delivery timeframe

Payment Information

Credit or debit card details (processed through our PCI-DSS compliant payment processor — we do not store full card numbers on our servers)
Billing address

Communications

Messages, emails, and other communications you send us
Customer service inquiries, claims, and feedback
Call recordings where permitted (you will be notified at the start of any recorded call)

1.2 Information Collected Automatically

When you visit our site, we and our third-party partners automatically collect certain technical information:

IP address and approximate geographic location derived from IP address
Browser type, version, and operating system
Device type
Pages visited, links clicked, and time spent on pages
Referring URL (the page you came from before visiting our site)
Search terms used to find our site
Date and time of your visit
Cookie identifiers and similar tracking identifiers (see Section 6)

1.3 Information from Third Parties

We may receive information about you from third parties, including marketing partners who refer customers to us, third-party data providers who supplement our records with publicly available data, and payment processors regarding the status of transactions.

2. How We Use Your Information

2.1 Providing & Operating Our Services

Processing your quote requests and generating shipping price estimates
Matching your shipment with available, vetted, licensed Carriers in our network
Booking and confirming your transport order
Coordinating pickup and delivery logistics with the assigned Carrier
Processing payments and issuing refunds
Sending order confirmations, shipment status notifications, driver contact information, pickup/delivery updates, and related transactional communications
Facilitating damage claims by providing Carrier insurance information

2.2 Customer Service & Support

Responding to your inquiries, questions, and requests
Resolving disputes or complaints
Assisting with order modifications or cancellations

2.3 Safety, Security & Fraud Prevention

Verifying your identity and the accuracy of information provided
Detecting, preventing, and investigating fraud and unauthorized access
Protecting the rights and safety of our customers, employees, and the public

2.4 Improving & Personalizing Our Services

Analyzing how customers use our site and services to improve functionality
Conducting internal research and analytics
Personalizing your experience based on your prior interactions and preferences

2.5 Marketing & Promotional Communications

Sending you promotional emails or information about our services, only if you have opted in or where permitted by applicable law
Retargeting advertising on third-party platforms (Google, Meta/Facebook) to show relevant ads to prior site visitors
You may opt out of marketing communications at any time — see Section 8

2.6 Legal & Compliance Purposes

Complying with applicable laws, regulations, and legal obligations
Enforcing our Terms and Conditions and other policies
Responding to lawful requests from courts, regulators, and law enforcement
Maintaining records as required by FMCSA (49 CFR § 371.3)
Protecting our legal rights and defending against claims

We do not sell your personal information to third parties for monetary consideration.

3.1 With Carriers

We share necessary information with the Carrier assigned to your shipment — including your name, phone number, pickup address, delivery address, and vehicle information — to enable the Carrier to contact you and complete your shipment. Carriers are independent businesses required to use your information solely to complete your shipment and not for any independent marketing purpose.

3.2 With Service Providers

We share information with third-party companies performing services on our behalf, including:

Payment processors (to process credit/debit card transactions)
CRM software providers
Email, SMS, and communications service providers
IT infrastructure, cloud hosting, and data storage providers
Marketing and advertising platforms (including analytics and retargeting)
Fraud detection and identity verification services

These providers are contractually restricted from using your information for any purpose other than providing services to us and are required to maintain appropriate security measures.

3.3 For Legal Compliance & Protection

We may disclose your information: (a) to comply with any applicable law, regulation, or governmental request; (b) to enforce our Terms and Conditions; (c) to detect, prevent, or respond to fraud or security issues; or (d) to protect the rights, property, or safety of the Company, our customers, or the public.

3.4 Business Transfers

In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity. We will notify you via prominent notice on our site or email if such a transfer materially changes how your information is used.

3.5 With Your Consent

We may share your information in other ways if you have given us your specific, informed consent to do so.

4. Communications & SMS

By providing your contact information, you consent to receive communications from American Auto Link, LLC, including phone calls and text messages (SMS) related to your inquiry, shipment request, or ongoing service.

4.1 Consent to Contact

We may contact you via phone call or text message in connection with your inquiry, shipment request, quote follow-up, or active transport order. These communications may include shipment updates, driver coordination, customer support, and service-related notifications.

4.2 Third-Party Communication Providers

These communications may be facilitated through third-party telephony and communication platforms, including but not limited to Dialpad, Ooma, and similar providers. These platforms may process and store the following data on our behalf:

Call recordings and voicemail messages
Call transcripts and AI-generated summaries
Phone numbers (originating and receiving)
SMS message content
Call metadata (date, time, duration, and direction)

These providers are bound by contractual obligations to use your data solely to support communication and service delivery on our behalf, in accordance with their own data protection practices and applicable law.

4.3 SMS Message Frequency & Opt-Out

We send text messages about your quote only if you check the text-message box on our quote form. Those messages cover your quote, booking, and shipment updates. Consent to receive texts is not a condition of getting a quote or booking a shipment. Message frequency may vary depending on your interaction with our services.

To opt out of SMS messages at any time, reply STOP to any text message from us.
For assistance, reply HELP to any text message from us.
Message and data rates may apply depending on your mobile carrier.

We do not share your mobile phone number or SMS opt-in information with third parties for their own marketing purposes. Your contact information is used by our trusted service providers solely to support communication and service delivery on our behalf.

4.4 Call Recording & Monitoring

Phone calls may be recorded or monitored for quality assurance, training, and service improvement purposes. You will be notified at the start of any recorded call where required by applicable law. Recordings may be stored securely by our third-party communication providers (such as Dialpad or Ooma) in accordance with their respective data protection practices. Retention of call recordings is described in Section 5 (Data Retention).

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, to resolve disputes, and to enforce our agreements.

Data Type	Retention Period
Active customer records	3 years from most recent transaction
Order and transaction records	7 years (tax, accounting, FMCSA requirements)
Marketing / lead records (no completed transaction)	2 years from initial inquiry
Call recordings	90 days (longer if needed for dispute resolution)
SMS message logs	90 days (longer if needed for dispute resolution)
Cookie and analytics data	See Section 6 (Cookie Policy)

You may request earlier deletion of your personal information subject to our legal retention obligations — see Section 8.

6. Cookie Policy

6.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide reporting information.

6.2 Types of Cookies We Use

Strictly Necessary

Essential for the site to function and cannot be disabled. Includes cookies that enable quote requests, session maintenance, and order processing.

Performance & Analytics

Help us understand how visitors interact with our site by collecting anonymous information about pages visited and time spent. We use Google Analytics and similar tools.

Functional

Enable the site to remember your preferences (such as a previously entered location) to provide a more personalized experience.

Targeting / Advertising

Set by advertising partners (Google Ads, Meta Pixel, and similar platforms) to build a profile of your interests and show relevant ads on other sites. These cookies identify your browser but do not store directly personal information.

6.3 Third-Party Cookies

We use third-party cookies and tracking pixels from services including Google Analytics / Google Ads, Meta (Facebook) Pixel, session recording tools, and call tracking / attribution services.

6.4 How to Control Cookies

You can control and manage cookies in your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, and receive notifications when new cookies are set. Note that disabling certain cookies may affect site functionality. You may also opt out of targeted advertising at:

Google: https://adssettings.google.com
Meta / Facebook: https://www.facebook.com/adpreferences
Network Advertising Initiative: https://optout.networkadvertising.org
Digital Advertising Alliance: https://optout.aboutads.info

6.5 Global Privacy Control (GPC)

We honor Global Privacy Control (GPC) signals from your browser. If your browser transmits a GPC signal, we will treat it as a request to opt out of the sale or sharing of your personal information for targeted advertising purposes.

7. Data Security

7.1 Security Measures

We implement commercially reasonable administrative, technical, and physical security measures designed to protect your personal information, including:

Encryption of data in transit using SSL/TLS technology
Encryption of sensitive data at rest
Access controls limiting employee access to personal information on a need-to-know basis
Multi-factor authentication for administrative access to systems containing personal information
Regular security assessments and employee security training

7.2 Payment Security

Credit and debit card transactions are processed by our PCI-DSS compliant payment processor. We do not store full credit card numbers on our systems.

7.3 No Absolute Guarantee

Despite our security measures, no data transmission over the internet or electronic storage system can be guaranteed 100% secure. If you believe your information has been compromised, please contact us immediately at support@americanautolink.com.

8. Your Privacy Rights

We will not discriminate against you for exercising any of the rights below.

Right to Know / Access

Request a copy of the personal information we hold about you, including categories collected, sources, purposes, third-party disclosures, and specific pieces of data.

Right to Deletion

Request that we delete your personal information, subject to exceptions where we are required to retain data (e.g., legal obligations, pending transactions, fraud prevention).

Right to Correction

Request that we correct inaccurate personal information we hold about you.

Right to Opt Out of Sale or Sharing

We do not sell your personal information for monetary consideration. However, our use of targeting cookies may constitute "sharing" under the CCPA. Opt out by contacting us at support@americanautolink.com or by enabling Global Privacy Control in your browser.

Right to Data Portability

In certain circumstances, request a copy of your personal information in a portable, machine-readable format.

Right to Non-Discrimination

We will not deny you services, charge different prices, or provide lower quality service because you have exercised your privacy rights.

8.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the rights described above under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). We will respond to verifiable consumer requests within 45 days (extendable by an additional 45 days where necessary). You may also designate an authorized agent to submit requests on your behalf.

Shine the Light: California residents may also request information about disclosures of personal information to third parties for their direct marketing purposes during the preceding calendar year. Contact us at support@americanautolink.com with the subject line "California Shine the Light Request."

8.2 Nevada Residents

Nevada residents have the right to opt out of the sale of covered information. Although we do not currently sell personal information as defined under Nevada law, you may submit an opt-out request to support@americanautolink.com.

8.3 Other State Residents

Residents of Virginia, Colorado, Connecticut, Texas, Oregon, and other states with comprehensive privacy laws may have additional rights, including the right to appeal our decisions regarding your privacy requests. Contact us at support@americanautolink.com to exercise your rights or to appeal a previous decision.

9. Children's Privacy

Our site and services are intended for adults aged 18 and older. We do not knowingly collect, use, or disclose personal information from children under the age of 13. If we learn that we have inadvertently collected information from a child under 13, we will take steps to delete it promptly. If you believe we have collected information from a child, please contact us immediately at support@americanautolink.com.

10. Links to Third-Party Websites

Our site may contain links to third-party websites, including carrier websites, partner sites, and review platforms. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit. The Company is not responsible for the privacy practices or content of third-party websites.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and post the revised policy on our site. For significant changes, we may provide prominent notice on our homepage or send email notice to customers with active or recent orders. Your continued use of our site or services after any changes become effective constitutes your acceptance of the updated policy for any new activities.

12. Contact Us & Privacy Requests

To exercise your privacy rights, ask questions about this Privacy Policy, or report a privacy concern, please contact us through any of the following methods. For verifiable consumer requests, be prepared to provide your name, email address, and phone number used with your account so we can verify your identity.

American Auto Link, LLC — Privacy

Phone: (832) 346-3497

Email: support@americanautolink.com

Hours: Monday–Friday, 8:00 AM – 5:00 PM CST

We will respond to verifiable requests within the timeframe required by applicable law (generally 45 days for CCPA requests).